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Who We Are
Distributor Principles is the outsourced international division for MedTech companies. We take ownership of strategy, regulatory execution and commercialization to deliver predictable global growth.
The difference between guidance and results is ownership.
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We don't study your market from the outside and hand you a plan. We move in with you. Regulatory specialists, market development leaders, and commercialization operators who have built and run expansion programs across more than thirty countries. We've sat in the seats your team is sitting in right now. We know what a missed regulatory deadline costs. We know what a wrong distributor pick looks like at month nine.
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When we take on an engagement, we sit at the table with your leadership team and share accountability for outcomes. Not accountability for the deck. Accountability for the number. Revenue generated, timelines hit, markets opened. Our success is measured the same way yours is, because that's the only way we'd have it.
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Our Mission
To turn global ambition into predictable, profitable expansion.
To accelerate the worldwide reach of transformative MedTech innovations by owning the commercialization process end to end. We exist to make the world's best medical technologies accessible where they're needed most.
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We operate on clarity, accountability, and measurable outcomes. Expansion isn't guesswork. It's a disciplined process built on data, operational expertise, and genuine shared investment. We treat every client's business as our own because we carry responsibility for how it grows.
Our Core Values
Accountability
We take full ownership of international P&L outcomes under one unified leader, eliminating siloed
failures and delivering client results.
Systemization
Codified systems and playbooks ensure consistent execution across markets and clients, enabling scalable growth without reinventing processes.
Aligned Incentives
Performance-tied economics link our success directly to client revenue, building enduring trust and mutual prosperity
Our Leadership
Our team brings decades of hands-on experience in medical device commercialization, regulatory operations, and cross-border market development. Across more than thirty markets, we've owned launches, managed commercial P&Ls, and built the distribution infrastructure that turns regulatory approval into real revenue.
What makes us different isn't just strategic thinking. It's operational follow-through. We know how to take a regulatory pathway all the way to commercial traction, and we stay accountable for every step in between.
Every engagement is led by senior operators who remain personally involved from the first conversation to the final growth milestone. That level of commitment isn't a service feature. It's how we work.
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Jose Calleja
CEO & Founder
Former Hollywood studio executive and Global MedTech CEO who turns complex markets into growth engines across orthopedics, spine, and life sciences. Aligns strategy, regulation, and narrative to scale globally and build commercial systems that last, with a bias for action and precision.
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Heather Cain
Market Development Lead
International Market Development Manager and board-certified Nurse Practitioner who translates clinical insight into global adoption. With 18+ years in healthcare and education, she drives market development through physician engagement, education, and relationship-led expansion.
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Maria Fornell
Market Access Lead
Healthcare strategist with 8+ years of global experience guiding MedTech companies through market entry and institutional access. Specializes in contracting, market access, and customer frameworks that enable execution. Aligns strategy with operational readiness to support scalable, compliant growth.
Our Regulatory & Compliance Team
Our Regulatory and Compliance team ensures every expansion program we run is both aggressive and airtight. Recognized operators in domestic and international medical device regulatory affairs, they bring practical mastery of approval processes, submissions, and compliance standards across major global markets.ā
Our leadership carries global experience, but this firm runs on collaboration and direct engagement. Results come from teams that listen as closely as they lead.
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From the first conversation through post-launch growth, we work directly with the senior operators running their program. No handoffs to junior staff. No reports without accountability. Just a team as invested in your outcome as you are .